Top Reasons to Participate in the Melbourne International Beer Competition:

Expert Judging Panel

We’re the only International Beer Competition where all the judges are real trade buyers who are judging the beer, cider, hard seltzer by category and actual price. These judges are buyers from the top Australian liquor stores, restaurants, hotels and more.

Industry Exposure

This is an opportunity for you to place your product in front of working industry professionals in one of the biggest beer markets in the world. All of our judges buy beer, cider, hard seltzers and more for a living.

Brand Recognition

This is a wonderful opportunity for an established brand to reconnect and/or be rediscovered by the buying community in a true blind tasting.

Pacific Market Access

A perfect opportunity for products trying to break into the Pacific Market to be tasted by multiple trade buyers.

Media Outreach

We work with our media sponsors to distribute the results to the trade and consumer. All the winners will be listed here on our website.

No Hidden Costs

We do not charge winning brands the use of their medals and images in their sales materials.

Cost Transparency

You are only charged once when you submit your products. There is no additional charge to use your medal image in your marketing materials. Winners have the option of purchasing medal license images for their bottles and packaging. Authorized stickers are only available through our sticker source

Trade Show Highlights

Top winners are showcased at our booths at trade shows throughout the year!

Editorial Recognition

Winners are featured in articles on our lifestyle blog, the Alcohol Professor and its sister sites of the Professor Media Group